BLOCKCHAIN User EXPERIENCE
Track
Cisco Blockchain is a simple, secure and scalable blockchain solution that provides the highest level of trust and confidentiality for distributed enterprise applications. Underlying blockchain technology is a distributed ledger that creates a permanent record of all entries written to the ledger. Entries cannot be altered once recorded on the ledger, providing an immutable history of all transactions.
A shared digital ledger for recording business transactions, serving as a single source of truth between enterprise partners with shared business rules, encoded as smart-contracts, enabling process
How do we approach design thinking for such complex system?
I have identified few principles that we believe are important to consider for blockchain application design at Cisco for Platform & Solution design :
“Consistent design puts users at ease.”
“Leveraging common design patterns reduces the amount of learning required by the user.” “Build Trust”
Cisco Blockchain Design Thinking for Enterprise Customers

Enterprise Blockchain has the potential to transform the enterprise.
As a nascent new technology, however, it can be daunting for the IT or business leader to determine how to commence an exploration of its potential.
Design thinking is a powerful approach to problem-solving that begins with understanding unmet business or customer needs.
Design thinking methodology has provided a foundation for Enterprises to unlock value with blockchain. I have seen iterative process of ideation and
rapid prototyping that Cisco has employed with its early field trial customers to drive success.
Cisco Blockchain DesigN DISCOVERY
User-centered experiences can be considered without the need to implement them within decentralized systems, however, decentralized systems should not exist without considering user-centered experiences.
Initial design concept



product design



